92 Years and Counting
Busseys Staff during the second world war

92 Years of Busseys

We’ve been associated with the Ford Motor Company almost since the first Model ‘T’ Ford rolled off Henry Ford’s production line.  Our business has enjoyed much development and expansion over the years.

Did you know that despite being a business synonymous with cars, our founders were in fact originally grocers and tea merchants who saw an opportunity to create a completely new business following Ford’s transformation of the motor industry?

Now the business is embarking on an exciting new era following the opening of our new FordStore at our Whiffler Road site in Norwich.

The new chapter brings with it a transformation in the car buying experience giving you, our customers, greater control in personalising your vehicle to suit your specific needs.

And as our ambitious plans to open the new FordStore at Whiffler Road got underway, we thought we would open the archives and have a look back at how the business has grown and innovated over the years.

You can watch more in this video where our marketing director Paul Bussey reveals how the business was started by his grandfather, Charles Bussey, and great uncle, Alex Bussey.

Bringing us up to the current day, we are so proud to have been chosen to be one of the FordStores in the UK. We are here for the long term, we’ve been here for 92 years – we intend to be here for another 92 years and we’ll do that by looking after our customers, keeping our customers happy and giving them what they need.

The Busseys Timeline

1913 Charles ‘Reg’ Bussey, the father of the current chairman, first formed an association with Ford Motor Co. Ltd.

1918 Alex Bussey, Reg’s brother, joins the company and together they buy out engineering firm Sabberton Brothers.

1922 The limited company of Bussey & Sabberton Bros Ltd was formed.

1923 Busseys was appointed as a Main Ford Dealer

1924-1934 A time of great expansion which saw the development of the Palace Street site including the construction of new workshops and, radically, a covered reception area for customers. The company sold, serviced and repaired all manner of vehicles including cars, trucks and tractors.

1939-1945 Appointed a Ministry of Supply Workshop entrusted with the repair and overhaul of countless army vehicles throughout the war

1948 Further development of Palace Street saw the building of a tyre re-treading and distribution factory under the brand name of ‘Tyresoles’.

1958 Constructed a service centre and petrol filling station on Thorpe Road

1960-1964 Further development at Palace Street adding a showroom and head office complex together with a commercial workshop

1965 A new state of the art dealership was opened on Whiffler Road including a dedicated commercial centre

1966-1979 As the company continued to grow further developments were added to the Whiffler Road site

1979 The Accident Repair Centre, previously in Palace Street, moved to a new facility also on Whiffler Road

1991 New purpose built showroom complex built at Whiffler Road site and Head Office transferred from Palace Street

1995-1996 Busseys acquire the Main Ford Dealership territory for the Fakenham area and construct a purpose built dealership in the town

1996 Busseys acquire the South Norwich Main Ford Dealership territory

1996 Busseys acquire Dereham and Swaffham Main Ford Dealerships and territory making Busseys the largest, as well as the longest established, Main Ford Dealership in Norfolk.

1998 Busseys celebrate 75 years as a Main Ford Dealer

2000 Busseys win the European Chairman’s Award for  Outstanding Customer Satisfaction

2005 Busseys acquire the Attleborough Ford Retail Dealer territory

2007 Busseys wins the European Chairman’s Award for Excellence in Customer Satisfaction

2010 Busseys acquires the Peugeot franchise at Hall Road, Norwich

2015 Busseys becomes a FordStore