FORD VERVE CONCEPT HINTS AT SMALL-CAR FUTURE

FRANKFURT, Germany, 23 August 2007– Ford Verve Concept – a chic and sporty
concept car to be revealed at the 2007 Frankfurt Motor Show – gives the first hints of
Ford’s future small-car design in Europe.

The Ford Verve Concept is the first physical evidence of a new small car and is the first of
three concept vehicles which will debut in key regions – Europe, Asia and North America.

"Ford Verve Concept is a bespoke concept car to stimulate reactions while our production
plans are taking shape,” said John Fleming, President and CEO of Ford of Europe.

“Our design team took an unrestrained approach to how our future small cars could look,
and this eye-catching concept was one of the results. If we get the reaction we expect, we
will incorporate elements of this advanced design vision into our final production design.
This will make the next generation of small cars from Ford very compelling indeed.”

Martin Smith, Executive Director of Design for Ford of Europe, described the Ford Verve
Concept as "bold, even radical," and said it demonstrated the dynamic possibilities for
expressing Ford’s kinetic design philosophy in a small car that was a chic, modern and
individual statement for a sophisticated, fashion-aware generation.

Created by a team of designers from Ford's studios in Dunton, England, and Cologne,
Germany, the Ford Verve Concept is bold and

sporty, yet friendly and engaging, and embraces Ford's kinetic design both on the exterior and interior.

From the side, it has the purposeful, cab-forward look of energy in motion which is
emphasised by the pillar-less side window shape. This extends rearward from the angular
A-pillar to marry the semi-high-mounted LED tail lamps – sculpted to merge with the
fullness of the body shape – and the integrated tailgate spoiler. These elements blend
cohesively together and support the vehicle’s panoramic glass roof.

At the rear, the lower diffuser with integrated centre exhaust outlet and encapsulated
bumper are key elements of a cohesive design that also incorporates styling 'accessories',
such as brushed aluminium accents on the lower edges of the fog lamps.

The 18-inch, 12-spoke, two-piece alloy wheel design with low-profile tyres - each featuring
a sidewall stripe that complements the rich body colour - lends even more drama to the car.

Other accents on the vehicle include a subtle chrome bar in the door handles and brushed
aluminium on the lower grille surround, the rear number plate surround and on the lower
edge of the front fog lamps.

These combine subtly to signal a higher level of premium quality than that typically found
in small cars.

Ford Verve Concept is as dramatic on the inside as its exterior. From its boldly shaped
surfaces and courageous use of rich colours and irresistible materials, the car has a playful
sense of sophistication and fashion.

"Ford Verve Concept is a first public expression of some of the thinking that will be
contribute to the design DNA of our next-generation products, added Martin Smith.

"At this stage, we have had the freedom to be radically innovative, but I’m confident about
the capability of kinetic design to embrace this segment of vehicles.”

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